9 Essential Tips To Create Video Ads That Resonate

In the modern advertising landscape, video ads have emerged as one of the most powerful tools to capture attention and engage emotions. With the rapid rise of digital platforms and social media, video ads have the potential to reach millions of viewers worldwide. Yet, to succeed, there are several key strategies and tips to create video ads that advertisers should employ. 

Tip to Create Video Ads #1: Select the Right Video Ad Type

Each social platform offers various video formats, each with its unique strengths and purposes. The first and one of the most important tips to create video ads that resonate is to choose the right ad type for your marketing objectives.

There are many free video ad makers that allow you to choose from a wide range of video templates and formats. Consider tailoring your video ad format to fit the platform’s user behavior and your campaign goals. For instance, skippable in-stream ads are effective for lead generation campaigns. Meanwhile, non-skippable in-stream ads and bumper ads are better suited for brand awareness and increasing reach.

Additionally, the trend is shifting towards creating simple, authentic videos that seamlessly blend with native content on social platforms. These videos appear less promotional, thus the viewers are less likely to skip your ads out of habit.

Tip #2: Attract Within The First 3 Seconds

As attention spans dwindle, advertisers face the challenge of delivering a compelling message within mere seconds. Research indicates that the average human attention span has dropped to just eight seconds – less than that of a goldfish! This underscores the importance of making those initial moments count.

To achieve this, create a captivating hook right from the start. The opening moments of your video are crucial in preventing viewers from skipping or clicking away. Craft a statement that addresses a common problem, poses a relevant question, or showcases a unique aspect of your brand. These techniques pique curiosity and make viewers want to know more. Remember that sometimes videos play on mute, so visually engaging content is equally crucial in prompting viewers to unmute and engage with your ad.

Tip #3: Optimize Your Video Ad Duration

The adage “less is more” has never been more relevant than in the realm of video advertising. With attention spans growing shorter, as we’ve mentioned, brevity is key.

One of the golden tips to create video ads is to avoid turning your ad into a documentary. Short-form video advertising is a tried-and-tested digital marketing strategy that numerous businesses have found success with. A significant majority of online video ads are 30 seconds or less. This optimal length ensures that your message is delivered concisely and holds the viewer’s attention.

However, if your ad aims to tell a compelling story about your brand, featuring customers or company representatives, a longer video might be a good fit. It’s important that you eliminate unnecessary content to deliver your message swiftly. This is key to maintaining viewer engagement.

Tip #4: Highlight Your Brand’s Strengths

One of the fundamental objectives of a video ad is to showcase your brand’s strengths. In a cluttered marketplace, it’s essential to stand out and demonstrate why your brand is worth the audience’s consideration.

Imagine your video ad as a window into your brand’s world. Question yourself: “Why should viewers be interested in your brand?” This question serves as the foundation for building the narrative for your video ad.

Tell viewers why your brand is unique and different from others. Share your achievements. Showcase your track record for success. You can even include customer testimonials and positive feedback. The more you highlight your company’s strengths, the more effective your video ad will be.

Tip #5: Tell Your Story

Storytelling is a potent tool that can breathe life into your brand. In terms of video storytelling in advertising, it’s about creating a convincing and relatable ad that leaves a lasting impression. It’s much like the structure of a movie with a distinct beginning, a climactic center, and a satisfying resolution. The goal is to engage viewers emotionally and intellectually, drawing them into a world that revolves around your brand.

But what exactly does it mean to tell your brand’s story? It goes beyond showcasing your products or services. It’s about narrating the journey and evolution of your brand. Share the inception of your brand, the challenges it overcame, the triumphant moments, and the defining milestones that shape its identity. By humanizing your brand in this manner, you create a relatable entity that builds an emotional connection with your viewers. When your audience understands the essence of your brand, trust and engagement follow naturally.

Tip #6: Personalize Your Ads

Gone are the days when generic advertisements held sway over consumer preferences. Today’s consumers crave a connection with brands that goes beyond the transactional. Personalizing video ads has emerged as a potent strategy to foster this connection. By tailoring your videos to individual viewers, you can create a sense of appreciation and relevance that resonates on a personal level.

Personalization involves understanding your audience’s preferences, behaviors, and demographics. Utilizing data analytics and consumer insights, you can craft video content that speaks directly to the needs and desires of your viewers. From referencing their name or showcasing products that align with their interests, personalization creates a more engaging and impactful experience.

According to a recent study, an astounding 92% of marketers are already leveraging personalization to enhance engagement. The competitive landscape demands that businesses embrace this approach to avoid being left behind.

Tip #7: Prioritize Your Audience, Not Sales

Imagine you’re at a social gathering, and you meet someone who immediately launches into a sales pitch. Chances are, you’d be put off and disinterested. The same principle applies to video ads. The key to winning over your audience lies in prioritizing their needs over your sales goals. Instead of fixating on selling a product, shift your focus towards offering a solution to a problem your audience might be facing.

Consider this: when people turn to the internet, they are often seeking answers to their challenges. By positioning your brand as a problem solver, you not only establish trust but also increase the likelihood of converting viewers into paying customers. Focus on addressing a specific pain point your audience might be experiencing, and you’ll be able to create a resonant emotional connection.

Tip #8: Collaborate with Creators

One of the most effective ways to elevate your video advertising game is by collaborating with content creators. Social media platforms like Facebook, Instagram, and TikTok have witnessed the rise of content creators. These creators have developed loyal fan bases and are adept at creating content that resonates with their audiences.

By partnering with these content creators, advertisers gain access to their dedicated audiences and tap into their influence. This collaboration allows brands to present their products or services in a way that feels authentic and relatable, thus fostering stronger connections with potential customers.

For instance, platforms like Viral Ecom Adz provide advertisers with user-generated content created by experienced content creators. This not only ensures a high-quality production but also enables the ads to seamlessly blend into the content viewers are already engaging with.

Last Tip to Create Video Ads: Include a Call to Action

Last but certainly not least, the inclusion of a call to action (CTA) is a critical element that can spell the difference between an effective video ad and a missed opportunity. The primary goal of any advertisement is to prompt viewers to take action, whether it’s visiting a website, signing up for a newsletter, or making a purchase. The CTA serves as the gentle nudge that guides your audience towards the desired action.

To maximize the impact of your CTA, consider placing it at the end of the video. This strategic positioning ensures that viewers have absorbed the core message of the ad before being directed towards a specific action. Whether you choose to incorporate the CTA through filmed content, graphics, or text, that’s perfectly fine. However, make sure that it’s clear, concise, and aligned with the overall message of the ad.

Utilize These Tips to Create Video Ads Today!

In a world saturated with advertisements, the ability to stand out and connect with your audience is a skill that can set your brand apart. All the tips for creating video ads discussed above are just the tip of the iceberg, but they lay a strong foundation for your video advertising endeavors. By embracing these tips to create video ads, your ads will leave a lasting imprint on your audience’s minds and hearts. Remember, good video ads are not just about promoting a product; they’re also about forging connections and evoking emotions.