As we approach Black Friday 2023, understanding the emerging trends is crucial for both businesses and consumers. If you can not stay informed about the trends for Black Friday 2023 or don’t know how to deal with them, this article is here to help. We will dive into the predicted trends for this biggest shopping day and outline the practical strategies you need. So, read on and prepare for the upcoming festive!

Mobile Shopping

In 2023, mobile shopping is expected to dominate Black Friday. The data from Black Friday 2022 revealed that mobile devices were the preferred shopping tool, accounting for 78% of online shopping sessions. That means eCommerce stores should tailor their websites for mobile commerce (mCommerce) to ensure peak performance during the shopping season. 

Here are some key areas to focus on for effective mobile optimization:

  • Visual optimization: Adjust the sizing of images and videos to ensure they display properly on mobile screens.
  • Speeding up load times: Quick loading is essential across your eCommerce site to keep visitors engaged and reduce bounce rates.
  • User-friendly navigation: Make it easy for visitors to browse your site with a design that’s intuitive and easy to navigate on smaller screens.
  • Efficient checkout process: Incorporate various payment methods like Apple Pay, Google Pay, and PayPal, and enable autofill to expedite and streamline the checkout experience.

In today’s market, leveraging smartphone shopping could boost sales and enhance the online shopping experience. Remember that navigation can be a challenge even when optimized for mobile.

To keep visitors engaged and guide them through your site, consider using tools like Salesfire’s Digital Assistant. They will provide a personalized and efficient product discovery journey, helping to improve your conversion rates.

More Social Media Presence

With the increasing social media presence, more and more companies join platforms like Instagram, Facebook, and TikTok. These platforms are not only for advertising but also for direct sales through unique features. They enable businesses to showcase their products through interactive content like live streams, stories, and shoppable posts. Engaging with customers on social media and utilizing influencers can significantly boost brand visibility and sales.

trends for Black Friday 2023: more social media presence

Here are some tips we want to share to help you craft a content plan that sparks excitement and anticipation in your audience:

  • Exclusive previews: Utilize the power of short-form videos to broaden your reach and engage your audience.
  • Countdown timers: Create a sense of urgency by constantly reminding your audience of the limited availability of your discounts.
  • Trend-driven content: Stay relevant and captivating by weaving popular social media trends into your content strategy.

This year, a well-crafted social media strategy is more crucial than ever for Black Friday. It’s a vital factor to draw in traffic that converts. By using these tips, your brand will not only catch the eye of your audience during their average 2-hour daily social media use but also stay top-of-mind.

Consider including other big November shopping events like Single’s Day and Cyber Monday when planning your content. Your journey to a successful Black Friday campaign starts now. 

Early Bird Deals

The concept of “Early Bird Deals” is likely to gain more attention on Black Friday 2023. Stores like IKEA and Brandy Melville are launching their Black Friday sales earlier. This strategy helps businesses spread out consumer demand, manage inventory more effectively, and reduce the stress on logistics. It also allows shoppers to snag deals at their convenience, avoiding the rush of a single day. 

trends for Black Friday 2023: early bird deals

These early deals could span various product categories, enticing consumers to purchase over a longer period, thereby potentially increasing overall sales for retailers. So, it’s time for your store to consider introducing several time-limited discounts to attract these keen customers and secure a portion of their holiday spending.

Consumer Behaviors On Black Friday 2023

Besides these trends for Black Friday 2023, retailers must stay ahead by understanding consumers’ changing preferences and habits. This insight is crucial for tailoring offerings and marketing strategies to meet the ever-changing demands of the market. Here’s what we predict for Black Friday 2023:

High Demand for Toys and Electronics

Reviewing the top-selling products during the Black Friday Cyber Monday (BFCM) period, it’s evident that many shoppers use this time to buy holiday gifts, particularly for children.

High Demand for Toys and Electronics

Look at the chart of top-selling items during BFCM 2022. The toy category saw the most dramatic increase on Cyber Monday, with ecommerce sales surging by 684% compared to a typical day in October. Next is electronics, which experienced a 391% rise, and computer sales, which jumped by 372%. 

Changes in Consumer Shopping Patterns

Shoppers are increasingly aware of their environmental footprint and seek brands that align with their sustainability and ethical consumption values. This approach not only benefits the environment but also allows customers to feel optimistic about their buying decisions. 

If you want to attract these conscious shoppers, emphasize the eco-friendly and ethical aspects of your products. Sustainable materials, organic ingredients, ethical sourcing, and valid certifications are various directions that help your brand stand out in the market. 

Expectations for Special Discounts

Adobe’s analysis revealed that 2022 saw unprecedented discounts, with the maximum reaching an average of 25% off during Cyber Monday. Specific categories saw even more substantial reductions, including toys at 34% off, computers at 20% off, and apparel at 18% off.

Expectations for Special Discounts

This trend indicates a clear consumer expectation for businesses: shoppers are waiting for significant discounts. Therefore, modest deals like 5% or 10% might not be enticing enough. The key takeaway is to reserve your biggest discounts for Cyber Monday, where consumer expectation for deeper price cuts is at its highest.

7 Strategic Approaches to Boost Sales

While these changes make Black Friday increasingly competitive, retailers must have suitable strategies to stand out and maximize their sales. Here are 7 practical approaches:

Maximizing Profit Margins

Retailers should focus on strategies that enhance profit margins without compromising sales volume. It might involve bundling products, offering upsells, or promoting higher-margin items. Efficient inventory management and dynamic pricing can also play a significant role in maximizing profits.

Conversion Optimization

Conversion optimization is vital to making the most of increased Black Friday traffic. Retailers should streamline the online shopping experience, ensuring websites are user-friendly and mobile-responsive. Simplifying the checkout process and using clear calls-to-action can greatly boost conversion rates.

Dynamic Landing Pages

Dynamic Landing Pages

Creating dynamic landing pages tailored to specific customer segments or product categories will enhance the shopping experience. These pages should be visually appealing, easy to navigate, AI-automated, and personalized based on user behavior and preferences.

Increasing Average Order Value

Encouraging customers to spend more per transaction is another strategy you should try. Use tactics like cross-selling, upselling, and offering free shipping thresholds to increase the average order value effectively.

Effective Use of Email Campaigns

Despite the expansion of social media, email marketing remains a powerful tool. What you need to do is segment email lists and send targeted, personalized messages to drive sales. Also, focus on creating compelling content that resonates with your audience.

Harnessing Paid Search and SEO

Don’t forget to build a robust online presence. Investing in SEO and paid search campaigns is an effective way to increase visibility and drive website traffic. Further, ensure to optimize for relevant keywords and create compelling ad copy.

Embracing Buy Now Pay Later Options

Embracing Buy Now Pay Later Options

Finally, flexible payment options like Buy Now Pay Later (BNPL) will attract a broader customer base. It has become increasingly popular, with various providers now available for consumers. 

It’s crucial to highlight that BNPL is not just a payment convenience; it’s also an effective tool for boosting sales. According to RBC Capital Markets, offering BNPL can lead to a 20% to 30% increase in conversion rates.


  1. What are the predicted top-selling categories for Black Friday 2023?

    Toys, electronics, computers, and sporting goods are expected to be among the top-selling categories for Black Friday 2023. With the innovations in technology and changing lifestyle needs, these sectors see a surge in sales due to attractive discounts and consumer demand.

  2. How can retailers prepare for the increased online shopping demand?

    To prepare for Black Friday 2023's increased online shopping demand, retailers should focus on key areas: optimizing their websites for mobile shopping, using engaging social media strategies, planning early bird deals, and emphasizing sustainability in their offerings. These strategies will enable retailers to meet buyer expectations and capitalize on the shopping surge.

  3. What marketing strategies are most effective for Black Friday sales?

    Effective marketing strategies for Black Friday sales include:
    + Maximize profit margins
    + Optimize conversion 
    + Build engaging landing pages
    + Boost average order value
    + Focus on personalized email campaigns
    + Use engaging social media promotions
    + Offer flexible payment options

And now, are you ready to take over the trends for Black Friday 2023? Embrace these cutting-edge trends and strategies to position your business at the forefront of this shopping season. Don’t wait – start today and make Black Friday 2023 a landmark success for your business!

See more: Are Black Friday deals better than Christmas?


Hanni covers topics including travel, pets, and entertainment. These topics have nurtured her love for the environment. She didn't pursue this path academically, but her enthusiasm for green living and forest conservation has found a perfect home at Tenereteam. In her articles, Hanni focuses on practical tips for sustainable living, drawing from her experiences and research. In her free time, Hanni loves exploring farmer’s markets and, of course, traveling.

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